The Metroidvania dig-'em-up expanded on the steampunk aesthetic established in SteamWorld Tower Defense and fleshed out the world's robot characters. The SteamWorld name got its first big boost with SteamWorld Dig in 2013. And if I like them very much, I'd probably want to try any of their new flavors as soon as it arrives." If I like a particular ice cream brand, I probably wouldn't mind trying more than one of their varieties. How can you shorten a consumer's road to a purchase? How do other industries do it? I just mentioned flavors, and that's central. It would be so reassuring, a stable place or identity. I was dying for us to have an IP of our own. That can be a lot for anyone to take in, and trying new flavors for the sake of trying is typically unlikely. Not only do you have to make people understand the gameplay, you also must describe the setting, the protagonists and the hardships they're up against. Before people consider buying your game, they usually want to understand what they're about to buy. Unless your core gameplay is clear-cut, for example an FPS, you have some serious explaining to do. "Someone mentioned that one of their biggest problems when releasing a new game was explanation. "I was discussing IP and brand recognition with some other people in the industry, probably over a few beers," Sigurgeirsson says.
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